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COMMUNITY MANAGER, Massive Entertainment

I am currently working as the Community Manager for Massive Entertainment. This means I am responsible for taking care of the community and the corporate website.

Massive Entertainment is currently working on World in Conflict.


MARKETING COORDINATOR, Ubisoft Montreal
The Marketing Coordinator (MC) is commonly attached to the bigger projects and works as a liason between marketing and production. The main task is to secure the production of marketing and PR assets for worldwide use, and facilitate the communication between the different departments. The MC becomes a product specialist who is responsible for making sure that the proper information / material of a desirable quality reaches the necessery people, at the right time. The MC also works closely with the many leads in the team, to provide market and consumer related feedback in regards to content and features.

Duties:
A Marketing Coordinator in a production team is responsible for...

» assisting in creating the fundamental marketing strategy for the product
» pre-production planning of marketing aspects and deliverables
» creating and maintaining a deliverable schedule for US and EMEA PR and marketing teams
» creating assets and documentation for marketing and PR use
» suggesting game-design features that reflect the wishes or expectations of the consumers
» adjusting deliverable content based on the response of the fanbase / consumers
» communication between the team and marketing / PR
» coordinating PR and marketing events related to the project
» identifying and managing spokes persons for the project
» buzz and coverage tracking related to the project
» assisting in consumer test
» analyzing key competitors

Notable Products:
Rainbow Six Lockdown, Xbox and Gamecube


PR MANAGER, Ubisoft Nordic
When I worked as a PR manager for Ubisoft Nordic I was responsible for corporate PR and all first and third party product coverage in the Nordic area (Denmark, Sweden, Norway and Finland).

Duties:
My duties there included, but were not limited to...

» planning and executing PR campaigns
» planning and executing PR events
» planning and producing press kits
» writing and translating press releases
» gathering and archiving press coverage
» assisting the Marketing Managers in briefing the sales force on product line-up
» presenting the product to the press
» finding new press contacts and improved communication methods
» maintaining existing contacts and the press database
» maintaining information / news / press section of the subsidiary website

Notable Achievements:
»
Full page reviews in Norways largest daily newspaper Verdens Gang of Prince of Persia Sands of Time and Beyond Good and Evil.
» Large and very positive review of In Memoriam in the Danish daily newspaper Politiken.
» Ubisoft first ever cover in Swedens then leading game magazine Super PLAY (with Splinter Cell Pandora Tomorrow).
» Establishment of contact database for key media
»

Several covers and large reviews / articles of various products in important media publications such as PC Gamer (SE), Gamereactor (Pan Nordic), Pelit (FI), Super PLAY (SE) etc

Products:
Some of the products I worked with were...

...all Tom Clancy brand titles, Prince of Persia Sands of Time and Warrior Within, Beyond Good and Evil, The Elder Scrolls III Morrowind, Pirates of the Carribean, Everquest, Shadowbane. Planetside, Far Cry, IL2 Sturmovik and Forgotten Battles, Brothers in Arms, Thief Deadly Shadows, Deus Ex Invisible Wars, CM 4, In Memoriam, Final Fantasy XI, Uru Ages Beyond Myst, Futurama, Conflict Desert Storm I and II, XIII, Republic, Tomb Raider Angel of Darkness , Commandos III, Flat Out, Mashed, Richard Burns Rally, Deathrow, Hitman 2, Hitman Contracts, Lords of Everquest, Rayman 3 Hoodlum Havoc, CSI and CSI Dark Motives, Lock On, Shellshock Nam '67, Warlords 4, Star Ocean, Champions of Norrath, Project Zero 2, Clocktower 3, Rocky Legends and several more.